Why Are Vampires So Popular Right Now?

by Leanne on October 31, 2012

Leanne · The WE Cycle · October 31, 2012

Happy Halloween! So we had a pretty interesting post on our Pendulum In Action Facebook wall a few hours ago that sparked a hot debate amongst the team…




Is the recent popularity of Vampire and zombie movies due to the emerging ‘We’ cycle?

Well I’ll take the liberty of removing zombies from the equation, as I reckon vampires are a much hotter topic than zombies these days. True Blood, Twilight, The Vampire Diaries, screaming tweenage girls chasing Robert Pattinson down the street...

Even in the pre-2003 years shortly before the beginning of the ‘We’ cycle, we can see the Alpha voices emerge with Buffy the Vampire Slayer and Angel. They were popular, but nowhere near as popular or mainstream as the current Vampires shows and movies today.

So why the sudden surge in popularity?


Here’s my theory…

We are drawn to their NEED for other people in order to survive.

In a ‘We’ cycle, we know it’s all about collaboration and relationships. In other words… life isn’t a solo mission. We need people to help us get ahead.

So perhaps now that we’ve embraced these values, we’ve embraced the very essence of what it means to be a vampire. Think about it…. they need people in order to survive. There’s no pretending to be independent, their entire existence depends upon the life of other people. Maybe subconsciously we’re irresistibly drawn towards that… their reliance on others for survival is a reflection of the new values of our current ‘We’ cycle.

Coming out of a ‘Me’ cycle, we’re deprogramming ourselves from the notion that your success relies 100% on the efforts YOU put in. It’s all about being ‘Independent Women’ (Destiny’s Child, 2003). And if you want something done right, you have to do it yourself.

Over the past 10 years we’ve been looking for validation that perhaps these old values aren’t the most important ones. Maybe we do need people to help us along the way…

So there’s something strangely comforting about sitting back and watching this being validated right in front of our eyes. These vampires are essentially humans – people just like us – who truly accept the fact that they need other people to survive.

Yes, maybe they take it to an extreme. But is it not a metaphor for what we’re all feeling deep inside?



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