“We” Values Company Receives $20 Million Investment

by Michael Drew on August 31, 2013

Michael Drew · Creativity in Business Hot Topics · August 31, 2013

Lolly Wolly Doodle is a family-run children’s clothing company with a social media has more than just a cute name going for it!

Billionaire investor Steve Case, the co-founder of US internet group AOL, has been so dazzled by Lolly Wolly Dooly and its “Facebook commerce” business model that he has invested $20 million in the company with his Revolution Growth fund

Case predicts that Lolly Wolly Doodle has the potential to become a billion-dollar business.

The lady behind the North Carolina business is Brandi Temple, who began by making clothes for her own children back in 2008. She only happened to start selling them when she realized she had bought too much fabric one day, but the clothes became popular very quickly.

Brandi Temple on the factory floor

Brandi Temple on the factory floor

She started selling items on eBay, then in 2010 posted some garments on Facebook. Ms Temple says the response on Facebook was “overwhelming”, to the point that in just two weeks she had moved all her stock from eBay to Facebook.

The business is a family affair, with her husband, mother, brother and nieces among the employees. As the business has grown the company was able to offer jobs the other people from the community in Lexington.

The family

The family

As well as the Facebook page Lolly Wolly Doodle also has its own website now too selling clothes for boys, girls and babies that can be personalized with monogramming or names.

What a success story, a business that is following the swing of the pendulum and really cashing in. If you would like to learn more about how your business can benefit from the Pendulum In Action techniques click now for your FREE copy of the book.


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