If you could learn from the past to predict what people value in the future, what would that do for you?

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Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on whatever new values society chooses to use as a lens to judge what is acceptable.


Are these new values randomly chosen, or is there a pattern? When you get started with Pendulum In Action you’ll see that there is a pattern and it’s 40 years from one extreme to the other. A complete cycle takes 80 years.

Understanding the world a little better always gives you an advantage when communicating. This applies in your personal and professional life, with your family and your customers. Having a tool that helps you understand and predict market trends would give you a more stable business and boosted revenue channels.

Roy H. Williams

More than 10 years ago Roy H. Williams believed he had cracked the code of how people think & what they value. Driven by curiosity his hunch led him to a series of discoveries that created a hypothesis worth testing. Maybe what people (society as a whole) value changes with a rhythm.  And if that is true, how long has it been happening? And how many years between shifts? Set on a path of research, with rules set by Nobel Prize winning scientist Kary Mullis, Roy H. Williams & Michael R. Drew proved the hypothesis right. All the while they kept asking, ‘Is this right? Can this really be right?’ Turns out this pattern has been happening for at least 3,000 years. Armed with new information Roy & Michael put it to work in consulting small business to get better results. They also shared this theory with hundreds of audiences around the world.

Just what is the pattern? 

Roy H. Williams and Michael R. Drew discovered that there are two 40 year generational patterns. What people value shifts every 40 years, even how we define success changes. Just like a Pendulum (hence the name of the book & the program). The energies of a duality drive the Pendulum of public opinion. On one side is “Me,” the individual—unique, special, and possessing unlimited potential. On the other side is “We”—the group, the team, the tribe, the collective.

“Me” and “We” are the equal-but-opposite attractions that pull society’s Pendulum one way, then the other. Think of the Pendulum as the forty-year heartbeat of society, systolic and diastolic. Contract and the Pendulum swings upward, relax and the Pendulum swings down again.

Although society gets legalistic and judgmental during a “We,” we do accomplish a lot of good things, such as raising the flag over Iwo Jima. Then, we let our hair down in a “Me” and become quite a mess because of it, but this gives us a particular joy – for example, Jimmy Buffett’s “Margaritaville.”

“We” and “Me”—it’s hard to choose between them, but then again the hardest choices in life are always between 2 good things. When you understand the swing of the Pendulum you will:

  • See things you never noticed.
  • Discover glistening new opportunities.
  • Find support for what you’ve long suspected.
  • Understand mysteries that have eluded you.Write speeches that move your audience.
  • Craft ads that connect with your customers.
  • Conduct publicity events that get attention.
  • Move toward the future with confidence.

The original, 90-minute Pendulum keynote presentation has been seen in hundreds of cities around the world since 2004. You’ll have instant access to it when you get started with your 14 days of access to Pendulum In Action Fundamentals – the 5 part introductory training program that shows you how to apply Pendulum to grow your business.

Additionally with your trial you’ll get a complimentary hardcover copy of the book shipped to you. The book is packed with all the details you need to understand Pendulum. When you’re done with the book and the presentation you’ll know exactly why current events are happening.

What will happen next? You’ll be armed with enough data to use this knowledge as your secret road map of understanding what makes us tick as a society.