Another 4 years…

by Pendulum Team on November 7, 2012

Pendulum Team · Politics · November 07, 2012

Were your predictions about the election correct?

It’s been a interesting last few weeks, with lots of examples of ‘We’ values popping up, notably:

*** Defining yourself by declaring what you’re against ***

This is when people rally together to show their support AGAINST a particular principle or cause. Instead of vocally being ‘pro’ something, they come together to show that they are ‘anti’ something.

And it happened both ways in this election, with both parties falling prey to it.

Example 1: the reaction to Obama’s “you didn’t build that” comment. Here’s the viral video, in case you missed it:


Example 2: the reaction to Romney’s “binders full of women” comment. There were memes flying all over the internet! Here are some of my personal faves…




Food for thought!

Can you think of any other examples of “Defining yourself by declaring what you’re against” in the run-up to the 2012 election? I’m sure there were loads, but being ‘the British in the team’ myself I’m less in-the-loop than most of you in the U.S. following avidly. Help me out here by pointing out some more examples 🙂



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