Pendulum is a brand new release, launching in October 2012.

But a number of industry leaders have had the opportunity to watch the presentation or read the book (some of whom are Michael and Roy’s clients) ahead of it being made public. Here’s what they had to say …

“Startling insights”

“Startling insights and perspectives for anyone who wants to be successful now or in the future”

~ Tony Hsieh, CEO of Zappos



“The Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history.”

~ Harvey Mackay, Author of the #1 New York Times Best Seller “Swim With The Sharks Without Being Eaten Alive”


“Beautifully orchestrated”

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~ Joe Sugarman, marketing and copywriting legend


“Predict business and social trends”

“This is a great tool to understand and even predict business and social trends”

~ Peter H. Diamandis, Founder and Chairman of the X PRIZE Foundation, Executive Chairman of Singularity University, New York Times Best-selling Author of “Abundance”


“An essential tool”

“In today’s business environment, you need to anticipate and understand consumers as never before. You need to drive change and create step-and repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum… Saddle up for an insightful read, and an essential tool.”

~ Jeffery Hayzlett, Former CMO Kodak, Global Business & Marketing Authority


“You need to know who Michael Drew is”

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~ MaryEllen Tribby, founder of

“Just a little scary”

“For anyone who wants a business to survive and grow in the next decades, it’s essential to understand the swings of history. Pendulum does just that. It’s enlightening, insightful and just a little scary.”

~ Marshall Goldsmith, Million-selling Author of New York Time Best Sellers “MOJO” and “What Got You Here Won’t Get You There”


“Match what the market really wants”

“Pendulum tells you when and why and how these trends have occurred in the past, when they’re likely to occur in the future and how you can position your products and services to match what the market really wants (even before the market knows what it wants).

Pendulum is the closest thing to a crystal ball that any business owner, manager or decision-maker will ever encounter.”

~ Ryan Deiss, Internet Marketing Expert, Founder / President at Infomastery LLC


“The tools you need”

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“Get ready for a deep dive into today’s culture and tomorrow’s challenges; Pendulum will give you the tools you need to build your online network and motivate prospects to action”

– Mari Smith, Social Media Expert and Trainer, Author of the best-seller, “The New Relationship Marketing”


“Read Pendulum … before your competition does”

“Hindsight gives you 20/20 vision. What if you had 20/20 foresight? What if you knew exactly what people were thinking and what they wanted to buy? Would that help you make more money? Then read Pendulum…. before your competition does.”

~ Darren Hardy, Publisher, SUCCESS magazine and New York Times best-selling Author of “The Compound Effect”



“Personal breakthroughs”

“If you want to understand the world we live in, then read Pendulum. Roy H. Williams and Michael R. Drew hae uncovered the secrets to how society shifts from generation to generation – and why that matters to all of us. I’ve devoted my career to helping people expeirence greater happiness, and this book has given me more tools that support personal breakthroughs”

~ Ivan Misner, Ph.D., New York Times Best-selling author and Founder of BNI.


“A blueprint”

“Reading Pendulum is like having a master class in social theory, cultural history and target marketing. Roy H. Williams and Michael R. Drew have given us a blueprint for speaking to today’s consumer and tomorrow’s customer. You’ll be amazed at what you can learn from these guys, and how you can use what they’ve discovered about what makes us all tick.”

~ Loral Langemeier, Four-time New York Times Best-selling Author.

“Conversion went up 4 times”

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 ~ Garrett Gunderson, founder of Freedom FastTrack and best-selling author of “Killing Sacred Cows”


“Pendulum has the answers”

“If you’ve ever wondered why people did what they did, why cultural change happend and even what led to some of mankind’s greatest discoveries, then Pendulum has the answers. Roy H. Williams and Michael R. Drew take you through three millennia on an astounding roller-coaster ride of shifts in society to get at the heart of why we do what we do – and how we can understand not only where we are, but where we’re going.”

~ Greg S. Reid, Co-author of “Think and Grow Rich: Three Feet from Gold”

“Impacted how I approach business”

“Pendulum is a profoundly powerful read. This revelatory new book provides insight to social trends that will emerge in the years to come. Pendulum impacted how I approach business and it will  change how you view the world”

~ Rich Christiansen, Entrepreneur and Author of the USA Today Best-Selling Book, “The Zig Zag Principle”



“A brilliant piece of work”

“For me, as a professor of philosophy and an entrepreneur, Pendulum is my chaperon. It reveals a generations trajectory and how that affects my ability to engage both my students and clients. This exploration of generational heroes and villains, or fads and fashion, of what sells and what does not, makes for a brilliant piece of work! Roy H. Williams and Michael R. Drew take history and turn it into a compelling read and a persuasive arguement for listening to social patterns – an opportunity to act on the challenges ahead. Pendulum is a must read. I’ve recommended it to all my colleagues.

~ Ralph J. Argen III, PhD, Coherence First.


“Right beside Freakonomics”

“Pendulum is going right beside Freakonomics on the “Must Read Again” shelf in my resource library”

~ Ron Edgar, CEO, Sales Pitbull Consulting Group