In my last post on Pendulum and business we looked at how to build trust with your tribe.
Here, we’ll look at getting congruent with your message – being who you say you’ll be. Make sure you walk the walk after you talk the talk. Don’t expect your audience to trust you just because you said so. Show it. Keep your promises to earn the trust of your audience as part of your strategy to build a successful relationship-based audience. It’s the best way to thrive in today’s WE Cycle.
Today’s WE Cycle generation looks for real, raw and relevant conversations. Bring that relevance to your conversations with your audience.
Here’s the first step:
Look at your last three outgoing communications and ask yourself the following:
• Is it real? Fake and phony won’t endear you to your audience. Share your likes, dislikes and quirks to let your audience know you’re a real person. Keep it honest, open and transparent.
• Is it raw? Don’t be afraid to push the envelope and ruffle a few feathers in your messaging. Get clear on your values. Figure out what you stand for and what you stand against. Use this to help you to stay in alignment with the heart of your message.
• Is it relevant? Why does your audience care about the topic you want to address? Let them know what’s in it for them. Speak to their needs and interests and give them a practical solution to improve their lives. Remember, it’s not about you. It’s about them.
Today’s We Cycle generation is ready for real, raw and relevant conversations. How real are you being in your conversations with your audience?
Look again at the last three outgoing communications that you had with your audience. How well do they hold up against the criteria of being real, raw and relevant? Make notes of areas you can improve and implement those into your next email, status update or offering. Give your audience what they want most—the real you.
In our next post, we’ll look at brand strategy for today’s audience.[rps]