Bob Hughes · September 29, 2016
Pendulum in Action, hacking accounts, Yaho and Google

We live in a digital world, and we’re digitally vulnerable. This is not news. But the recent news about how Yahoo Mail was pirated – with hackers breaking acquiring the account info of half a billion people – makes you realize just how prevalent and how easy such things have become.

We’ve all been hacked. It’s no longer even a necessity to apologize to all of one’s friends when they start receiving bizarre emails from someone using our email address. Now, we simply post on Facebook […]

Michael Drew · September 19, 2016
Pendulum in Action, WE Cycle, news to breathe easier

In this now-contentious turn of the WE Cycle – a cycle that began in 2003 – people are beginning to care less about working together and more about castigating others for not thinking as they think they should be thinking. In other words – witch hunts are cropping up. You’ve seen it yourself as indignation follows indignation about someone who supposedly transgresses simply by speaking in a way that others don’t wish.

One way to combat this is to ignore the news. Not to become a […]

Bob Hughes · September 09, 2016
Pendulum in Action, small actions, technology, car as energy source, electric cars

The world of automobiles is changing, as everyone knows. More electric cars are on the roads. Self-driving automobiles are already among us, and will become more common as the years roll on. And more and more we’re probably going to depend less and less on gasoline to fill our tanks. In fact, in Norway in 2025, they will no longer sell cars that need gas – all will be electric.

A new development is even more eye-opening: Some electric cars may be able to recharge themselves and then […]

Michael Drew · August 31, 2016
Pendulum in Action, comments section, social media, technology

A major website is shutting down. But another website has done something more radical: it’s shutting down its comments section.

As for the overall shutdown, this happens all the time: sites go up, sites go bust, sites go away. Digital imprints remain somewhere in the online ether, but the daily interactions between writer and reader no longer exist.

The site […]

Bob Hughes · August 25, 2016
Pendulum in Action, Social Media, social interaction

A record-collector friend of mine used to keep a Saturday free every month to go into town and shop for new and used disks, at one of the many stores that catered to fans like him.

Most of those stores are now gone, victims of online shopping. His browsing these days, like the browsing for many people, is more virtual. And as a result his collecting days are limited, and he’s moved on to other pursuits. He still listens to music, but he’s o longer as avid a discoverer as he was of new […]

Bob Hughes · August 24, 2016
Pendulum in Action, clickbait, engage with customers

Deception is the internet experience: Clickbait articles that promise more than they can ever deliver. Blog comments by hate-filled trolls that target women and people of color (or women of color). Invectives and ranting. Political screeching. Cyber-bullying. Stories that go viral but turn out to be false. You name it: we’re deceived by the ready access to information of all sorts.

We look for human-interest, but the internet is also a place we turn to when we want to reaffirm our […]

Bob Hughes · August 05, 2016
Pendulum in Action, small actions, technological advances

Many people around the country need cars to get around. They’re an essential. Yet most cars are parked and idle some 95% of the time, and more than 70% of commutes are in single-occupancy vehicles. Surely there’s a better way to get from Point A to Point B?

The sharing economy, spurred by technological advances, might be changing that waste of a car’s usefulness, […]

Bob Hughes · August 03, 2016
Pendulum in Action, technology, virtual world, virtual reality

Can marketing break through the virtual wall? Can the already-questionable reality of a marketing message have meaning in a world where alternate realities are more powerful than actual ones?

It’s evident that many people would prefer to live in a virtual reality than an actual one. To look at the world through a screen in which little characters pop up, to toy with the artificial rather than the engage with the living.

More and more, as virtual reality invades our consciousness – […]

Bob Hughes · July 28, 2016
Pendulum in Action, technology, WE Cycle, backyard gardening

For anyone with a patch of land and a wish to grow vegetables, the desire is often damped down by the actual work involved.

But thanks to new robotics, you might be able to grow your own vegetables all year round, without having to do anything more than harvest what you’ve sown.

Well, not you: the Farmbot Genesis.

A new robotic system – which costs under $4,000, which could be a lot less than what you might spend on groceries in […]

Bob Hughes · July 01, 2016
Pendulum in Action, technological change, information overload

If you’ve ever used the phrase “information overload,” you have the social scientist Alvin Toffler to thank. The social scientist died recently at the age of 87. His landmark book, Future Shock, showed how society is coping with accelerating technological change.

As a freelance writer in the 1960s, Toffler decided to focus his energies and write a book. He buckled down to study what he saw as that decade’s continuing social upheaval (a little like what Michael R. Drew and Roy H. […]