Pendulum Business Tips

Michael Drew · September 26, 2016
Pendulum in Action, business education, WE Cycle, ME Cycle, people have been trolled

I know several people who have been trolled. I myself have been trolled. The people I know who were targeted are writers – one’s an editor at a newspaper, and the other a cultural writer who has specialized in theater. They’ve been subjected to horrific comments, online death threats and a constant barrage of hatred. Because they shared some of their work online. Why have I been trolled? Because I expressed an opinion.

This is what we’ve come to. When you say something, however […]

Michael Drew · September 20, 2016
Pendulum in Action, Pendulum and Business, branding more than your logo

In my last post on Pendulum and business we looked at what marketing master Roy H. Williams thought of branding.

Branding is much more than your logo. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name. In order to place yourself securely in the minds of your […]

Michael Drew · September 07, 2016
Pendulum in Action, Pendulum, WE Cycle, social cycle

I’ve been viciously trolled.

And all I did was mention the name of a controversial commentator.

And all he did was mention a book of mine that suggested that we listen to the other person with respect.

And yet I was barraged with hateful comments. As if no one had read the context of what I had said, or had paid any attention to the intent of what the person I’d named had said. It was as if content were irrelevant – all that mattered was bile.

Let me explain.

It turns […]

Michael Drew · September 06, 2016
Pendulum in Action, WE Cycle, creativity in business, marketing strategy, successful branding

In my last post on Pendulum and business we looked at what branding consists of in today’s WE Cycle.

Here, we’ll look at what branding is not.

Branding is a vague, nebulous marketing term. Marketers tell business owners they need to work on their branding or launch a branding campaign. But most business owners understand branding about as well as they understand rocket science. […]

Michael Drew · August 29, 2016
Pendulum in Action, WE Cycle, ME Cycle, Pendulum

Even though we’re at a time of increasing ideological tension, it turns out that you can at least soothe things over if you’re willing to step back and let someone else air his point of view.

And, to my surprise, the conservative radio show host, Glenn Beck, is one of the latest people to realize how important it is to give space to differences of opinion. Beck has been reading Pendulum: How Past Generations Shape Our Present and Predict Our Future, which I co-wrote with Roy H. […]

Michael Drew · July 11, 2016
Pendulum in Action, We Cycle, ME Cycle

In my last post on Pendulum and business, we looked at how to approach connecting with your audience. Here we’ll look at the difference between seduction and intimacy in building a relationship with your customers.

As a reminder: in a WE Cycle such as ours, people are focused on community and working together for the good of the whole (not the individual). In the context of this […]

Michael Drew · June 14, 2016
Pendulum in Action, WE Cycle, social cycle

In my last post, I looked at how in engaging your audience, your flaws – if you admit to them – can be a real asset.

It’s human nature to be drawn to the mistakes others make. Not in a way that makes us feel better about ourselves because someone else is flawed – though that’s there too. But in a way that shows us that even successful people are all-too-human, and that it’s okay to be less-than-perfect.

When we see someone else’s imperfections it somehow validates our own […]

Michael Drew · June 07, 2016
Pendulum in Action, WE Cycle, ME Cycle

In my last post, we looked at people who have authority and authenticity: the ones who are crystal-clear about who they are and what motivates them. It’s important to be direct (though not, of course, insensitive).

People today want reality and truth. While it can be frightening to open yourself up a worldwide audience and admit your mistakes, your flaws and imperfections, it’s an important part of engaging with your audience and building meaningful relationships with it.

Being […]

Michael Drew · June 06, 2016
Pendulum in Action, WE Cycle, social cycle

It’s getting ugly out there.

People are asking: How did we get here?

They might ask instead, How could we not be in this place again?

History repeats. And past society haunts itself.

It’s not that people forget what went before (though they do) it’s that generations change along alarmingly predictable patterns. Again and again. But these patterns hadn’t really been identified until Pendulum, the book that I co-wrote with Roy H Williams, explored the recurring generational […]

Michael Drew · April 28, 2016
Pendulum in Action, engage in conversation, conversations with customers

My colleagues and I have found that since the publication of Pendulum: How Past Generations Shape Our Present and Predict Our Future, which I wrote with Roy H. Williams, people are looking for how they can apply Pendulum concepts to their life and business.

As a result, we created a series of workbooks that help you see where Pendulum can work for you – to put Pendulum into action.

In this series of blogs based on our e-book, Engage in Conversation – Real, Raw and Relevant, we […]