Creativity in Business

Kirsten Nelson · January 09, 2014
Honesty and Humor in Advertising - Sour Gummy Worms

A little honesty (and sarcasm) can go a long way in building relationships with your customers. That includes stating the obvious. I choked on my water and laughed out loud when I saw this label on box of sour gummy worms:

• Nutritional Facts (without milk)
• Serving Size: Bowl
• Servings per box: Depends on the size of bowl
• Calories: Lots
• Calories from Sugar: ALL
• Happiness: 527%
• Euphoria: 510%
• Sugar Buzz: 480%
• Fun: 401%
• Wow: 387%
• […]

Michael Drew · August 31, 2013

Lolly Wolly Doodle is a family-run children’s clothing company with a social media has more than just a cute name going for it!

Billionaire investor Steve Case, the co-founder of US internet group AOL, has been so dazzled by Lolly Wolly Dooly and its “Facebook commerce” business model that he has invested $20 million in the company with […]

Niamh · August 31, 2013

Food is something that people have always enjoyed together; home cooked family dinners, barbecuing with friends, a romantic dinner with a loved one or a picnic with your kids. It is a great time to get together and converse about the food that has been made and the wider topics that stem from that dialogue.; a time to share.

During the “We” Cycle many ventures have been started online to provide us with a wider reach of people to share our meals with. Allowing people to explore […]

Michael Drew · August 25, 2013
Andy and his funky bus

At a time where it’s seemingly “cooler” to launch startups in NYC and Silicon Valley, young social entrepreneur Andy Didorosi is running a successful business somewhere you may not expect – Detroit. It’s interesting to see how he is keeping in line with the “We” Cycle; taking small actions to benefit his community.

Andy stared The Detroit Bus Company after the city announced that it was going to axe […]

Michael Drew · August 18, 2013
Screen Shot 2013-08-20 at 7.38.12 PM

Can you ask the crowd to help offset your medical expenses?

Maybe so.

Chase Adam saw it in action. Taking a bus one day on a break while backpacking through Costa Rica, he noticed a local lady hopped on. She began asking people for money to fund her son’s medical treatment. Adam was more than a little skeptical, but was surprised to see that the rest of the bus was […]

Michael Drew · August 01, 2013

If you are one of those hyper-driven, or even unfortunate, folks who work 100-hour weeks, then feeling comfortable in the space where you work – and live! — is essential. The folks at the advertising firm TBWA Worldwide have recognized this and accordingly created the environment of their Los Angeles office.

TBWA Worldwide wanted a space that was inspirational for the 1,000 creative minds under its roof. So it used a lot of wide-open spaces that are supposed to aid collaboration […]

Jamie Moran · June 20, 2013

This is the final post in a series of four based on Peter Diamandis’ New York Times Bestselling book, Abundance: The Future Is Better Than You Think.

I recently wrote about the “gold rush” of […]

Kirsten Nelson · May 08, 2013
Creativity in Business

I fell in love this week. With a blog. Gregory Ciotti ‘s Sparring Mind.

Ciotti writes about psychology and marketing, which in my book is better than peanut butter and jam! I enjoyed his new post on the psychology of creativity so much, that I wanted to share it with you, along with a few of my own comments.

Creativity isn’t just for […]