Creativity in Business

Kirsten Nelson · May 22, 2014

We talk a lot about the power of collaboration at Pendulum In Action. And I believe collaboration is a force to be reckoned with, especially in a  world where crowdsourcing and 

Bob Hughes · May 21, 2014

“She had no ambition to write a good book, but was painfully anxious to write a book that the critics should say was good.”

That comes from a paragraph near the beginning of “The Way We Live Now,” a great novel by the 19th-century English author Anthony Trollope. The novel explores the hypocrisies of society – in business and in art – and the lengths to which people will try to convince each other of the truth of their falsehoods.

It’s worth quoting the paragraph in full, to see […]

Bob Hughes · May 15, 2014

Cheap eats might not be so cheap in the near future. But that’s a good thing.

Especially if fast-food workers earn more money.

There’s a movement growing around the world to pressure fast-food chains to pay their workers more. According to an article in the New York Times, the Service Employees International Union is trying to gather support worldwide so that workers are paid more:

“It’s a global economy, so they’re saying, ‘Why not go overseas to make it into a global […]

Kirsten Nelson · May 01, 2014

Sacrificing progress for perfection will deal a death blow to any business.  Sometimes you need to let let good enough be good enough, even if it isn’t easy. Let me ask you a question (I promise, it’s related to the topic at hand): What problem is your business best suited to solve? And how can you draw your customers’ attention to your solution to their problem?

If you can get your customers to focus on your solution and how it will make their lives easier/better/happier, then your […]

Bob Hughes · April 30, 2014

Is content king? Or is it the delivery system?

That’s a question that a Guardian media columnist asks. He uses the widely publicized release of Beyoncé’s latest album, back in December, as an example. It was released without advance fanfare on iTunes, immediately snapped up – apparently a million copies sold within a week – and then, according to the writer, David […]

Michael Drew · April 04, 2014

Stress can make you stupid. Or at least make it harder for you to function. You can drop 10 to 15 IQ points during periods of stress. If you’re an entrepreneur or business owner, it’s nearly impossible to avoid stress. It’s part of life. But when you choose to ignore it and just hope for the best, you’re doing your business, your customers, your family and […]

Jeff Sexton · February 06, 2014

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By now, you’ve probably heard an endless yammering about how great this Superbowl spot was or how crappy that one was, and so on, ad nauseum. So I’m not going to do that.

Instead, I’m just going to point out two patterns that are, if not predicted by Pendulum, are at least evidence in favor of Pendulum’s predictions for a society that is moving toward the zenith of a WE […]

Pendulum Team · February 03, 2014

By Daven Michaels

The global community – a true product of both the Internet age and our current civic- or socially minded “We” Cycle – provides remarkably resources for doing business, virtually. Companies can be nimble, lean and super-efficient, just by relying on the teams of talented workers beyond their shores, workers who are […]

Pendulum Team · January 30, 2014

By Daven Michaels

The way they waste money? By trying to do it all themselves.

The Internet is an extraordinary tool for our current “We” Cycle, where community-mindedness and a sense of belonging, of communicating with others, is paramount. As any marketer knows, in just a few years, the Internet has […]

Michael Drew · January 14, 2014

Success in today’s marketplace depends on more than just a great product. It depends on your ability to connect with your customers and to build long-lasting relationships.

But where to begin? Writers have many options for social media. Which one to choose, which one to begin with, which one to continue with, which one is most effective?

Well, a recently introduced online service, Zapier, […]