Business

Michael Drew · March 29, 2016
Pendulum in Action, ME Cycle, WE Cycle, build relationship

As I mentioned in my last post on business and your relationship with your customers, it’s important to think beyond quick sales and look toward relationships.

In business, ME Cycle or push-style marketing is akin to what pickup artists do. Such people might be good at one-night stands, but they never build real relationships with their conquests or, by extension, with their customers.

To have real success in this current WE Cycle, businesses and marketers must take the time, […]

Bob Hughes · March 10, 2016
Pendulum in Action, business, WE Cycle, sustainable organization

The values that help define the current WE Cycle are cooperation, community and engagement. You can see this in business, as companies seek to redefine themselves for workers who want an environment that recognizes individual achievements as well as team spirit.

Miguel Reynolds Brandão, an entrepreneur and author, has written about what he calls his Sustainable Organization Index, “a simple and transparent tool that enables anyone to understand the real outcome of any organization from […]

Bob Hughes · March 09, 2016
Pendulum in Action, politics, presidential election

How many times do you tell yourself, “Well, that’s finally over”?

I thought that way about the Oscars, and I wasn’t even in the U.S. when they were broadcast. I’m simply glad I don’t have to read about them, or deal with the speculation or the ridiculous click-bait “cheat sheets” or ballots or takedowns on who was wearing what or who said what that pop up on news feeds or on news sites.

Unfortunately, people will already start to speak about next year’s broadcast or awards choices, […]

Michael Drew · January 26, 2016
Pendulum in Action, business, WE Cycle, ME Cycle

In last week’s blog on this subject, we began exploring how you can apply relationship marketing in your business in these areas:

• How to build deep relationships with your audience

• Why you need to build intimacy with your tribe

• 12 Steps to build intimacy with your audience

A ME cycle is about transaction. A WE cycle is about relationship.

The last ME cycle started in […]

Michael Drew · January 20, 2016
Pendulum in Action, business, Volkswagen, high cost of lying

Politicians lie, and they rise in the polls.

Car companies lie, and things go south.

That’s what Volkswagen is learning, after being caught out in a global scandal over its cheating on the emissions controls in its automobiles.

Volkswagen’s chief executive officer, Matthias Müller, met with federal regulators in Washington to talk about what Volkswagen has been doing to repair its broken trust with automobile buyers and with regulators. Last September, the government revealed that […]

Michael Drew · November 11, 2015
Pendulum in Action, trust, Volkswagen, business

Trust is more precious than profits. But a lot of companies think trickery is perhaps more precious than trust.

Volkswagen has been in the news for the last couple of months for having been found out: particularly for the software it put into its diesel cars to cheat emissions tests. And recently, Volkswagen’s luxury brand, Porsche, was implicated in the scandal, as the Environmental Protection Agency said that the company had also installed software on

Peter H. Diamandis · November 10, 2015
innovation

In this ongoing series of blogs, we’re featuring content from entrepreneur and author Peter Diamandis. His new bestseller, co-written with Steven Kotler, is “Bold: How to Go Big, Create Wealth and Impact the World.” These blogs explore many themes that are central to our current WE Cycle.

Readers can find more about forward-thinking executives, groundbreaking technology and the insights that Peter Diamandis shines on society in “Bold,” and in

Peter H. Diamandis · October 27, 2015
Innovation

In this ongoing series of blogs, we’re featuring content from entrepreneur and author Peter Diamandis. His new bestseller, co-written with Steven Kotler, is “Bold: How to Go Big, Create Wealth and Impact the World.” These blogs explore many themes that are central to our current WE Cycle.

Readers can find more about forward-thinking executives, groundbreaking technology and the insights that Peter Diamandis shines on society in “Bold,” and in

Michael Drew · October 21, 2015
Pendulum in Action, business, intentional living, John Maxwell

I’m married to a woman who lives each day with intention. She asks herself every morning how she can serve others and do what’s right. And she asks herself at the end of every day how successful she was at doing those things.

That behavior has rubbed of on me, who’s been a much slower learner in acquiring intentionality.

But my life is better for it. Because I think less in terms of “day” and more in terms of “moment,” […]

Peter H. Diamandis · October 20, 2015
creativity, innovation, entrepreneurship

In this ongoing series of blogs, we’re featuring content from entrepreneur and author Peter Diamandis. His new bestseller, co-written with Steven Kotler, is “Bold: How to Go Big, Create Wealth and Impact the World.” These blogs, written with Bob Hughes, explore many themes that are central to our current WE Cycle.

Readers can find more about forward-thinking executives, groundbreaking technology and the insights that Peter Diamandis shines on society in “Bold,” and through