Business

Michael Drew · May 31, 2016
Pendulum in Action, building relationships, WE Cycle, ME Cycle

In my last post, we looked at people who have authority and authenticity: the ones who are crystal-clear about who they are and what motivates them. This translates into being heard, which translates into business.

Here are a few questions that will help you to uncover the real you and what you want to offer the world. Define yourself now. You have a big journey ahead of you, and if you don’t know where you’re headed, the smallest little turn can lead to a major detour.

1. Are you […]

Bob Hughes · May 19, 2016
Pendulum in Action, Art Workshop International, creative writing

You want to express yourself.

You want to find your voice.

You want to write.

But you can’t find the time.

You work hard, you do a lot – but what about yourself? When you do you manage to nourish your creativity?

You can do it this summer in Assisi, Italy. You can do it while you vacation. You can spend a week or two reveling in European beauty while you finally break through your writer’s block and create.

I’m teaching a course in memoir and fiction this summer – […]

Bob Hughes · May 04, 2016
Pendulum in Action, express ourselves, creative writing

How can we best express ourselves in today’s world? Should we blog or tweet? Should we write memoirs or novels? Should we confine ourselves to 140 characters or allow ourselves as many words as we want in order to say what we want to say?

The answer is that we should express ourselves as we wish.

Today’s audiences are open to all means of expression. Still, today’s writers can be unsure of where to begin.

That’s normal: we all need a little help, a little direction, a little […]

Bob Hughes · May 03, 2016
Pendulum in Action, Art Workshop International, unleasing creativity

Workshops are a great way to unleash your creativity during a vacation. Especially in this current social cycle, when we think more of community than isolation, the feedback and camaraderie of a workshop can really move you to another level as a writer or artist.

I’m teaching a course on memoir and fiction this summer, at Art Workshop International, a long-running institution in Assisi, Italy. What’s special here is that you […]

Michael Drew · April 27, 2016
Pendulum in Action, read news, attract readers

I no longer read newspapers. I read news.

I’m doing what more and more people are doing in order to stay informed: looking around, finding something of interest and never staying put on one particular page. I read articles on different sites and click on links and read what’s related or not, and once I’ve got enough to get a general idea of what’s going on, I move on.

This can be a problem for media sites, of course, which want to hold onto to eyeballs in order to monetize their […]

Michael Drew · April 12, 2016
Pendulum in Action, gravity well, sales funnel, WE Cycle

We’ve been speaking about how in our current WE Cycle, the best marketers use a pull approach to marketing – attract rather than compel. It’s what marketer Roy H. Williams calls a “gravity well,” borrowing a term from astrophysics. But here, instead of a black hole, the gravity well surrounds your content, and draws you toward it.

Consider this invisible gravity well to be shaped like a funnel, most easily entered at the top level, and requiring only the mildest level of interest. In […]

Bob Hughes · April 07, 2016
Pendulum in Action, WE Cycle, tax fraud

In a remarkable show of international cooperation – a very WE Cycle commitment – 86 journalists from 46 countries uncovered the massive probability of tax fraud through offshore holdings. The Panama Papers, as the affair is called, was the result of months of coordinated (and secret) efforts by people who wanted to get at the truth behind the extraordinary hidden wealth that flows through the world (much of it through the Panama firm, Mossack Fonseca, that’s at the center of this media […]

Bob Hughes · April 06, 2016
Pendulum in Action, business, virtual company

How do you create a creative culture at work? Especially as work moves from physical offices to virtual ones?

I’m part of a virtual company – my colleagues and I live far from each other and we meet virtually. We see each other face to face occasionally, which is great, but we have separate places of work that determine our daily routines, and our interactions are mainly task-based.

Some of us are introverts, others extroverts, each of us is independent while all of us want to […]

Michael Drew · April 05, 2016
Pendulum in Action, marketing campaign, gravity well

Gravity attracts, and a well-run marketing campaign will attract clients inexorably, much as gravity does.

The master marketer Roy H. Williams likens this gradual, toe-dipping process to a gravity well. This is an image drawn from astrophysics: Science defines a gravity well as a massive body, such as a black hole, that distorts the space-time continuum. It’s imagined to be shaped – if you could visualize it – more like a tornado than a traditional well, with the velocity required […]

Bob Hughes · March 31, 2016
Pendulum in Action, WE Cycle, hidden subscriptions

Like a lot of people, I’ve subscribed to certain services almost by accident. Sometimes I’ll receive a pop-up announcement for a charge, and then I’ll ask myself when I actually might have signed up for this particular service and how much it’s been costing me. And how can I get rid of it?

You’ve probably done the same thing. And then wondered how you could unsubscribe without it being too much of a hassle.

Well, a new app has come to the rescue.

Yahya Mokhtarzada founded