Leanne · December 30, 2012

There’s a revolution happening…. and it’s sweeping across America as we speak. Across the nation, CEOs and business owners are jumping on board and rejecting old fashioned, Me-centric business practices and instead embracing a totally new way of looking at the world.

But this isn’t your typical corporate revolution…. it’s not about working conditions, wages or benefits.

It’s called the ‘cooperation revolution’ and is spearheaded by […]

Leanne · December 21, 2012

Don’t get me wrong, I don’t have a problem with Beyonce. She’s immensely talented, a savvy business woman and seems to have a great personality to boot. But what I do have a problem with is Pepsi’s decision to pay her to promote their fizzy cola. It’s a ‘Me’ Cycle mentality and is inevitably going to flop with today’s ‘We’ […]

Leanne · December 19, 2012

You don’t want to spend a bunch of time writing a job ad that flops… or even worse, attracts so many unsuitable candidates that you waste even more time by having to sift through hundreds of CVs to separate the wheat from the chaff!

So let me give you some tips on what works in today’s jobseeking market, drawing from this brilliant job ad (which I was served yesterday via Facebook).


Here are the 4 steps to writing a killer job ad that these guys have nailed to a […]

Leanne · December 09, 2012

I came across a great article on PandoDaily last week, titled “Native Advertising will fail if it means ‘let’s lie to the Natives'”.

Now there’s a lot of debate and speculation over the actual definition of ‘native advertising’ but in a nutshell it’s probably safe to sum it up like this: Native advertising is NOT advertising in it’s traditional form – but rather it’s CONTENT […]

Leanne · December 06, 2012

What happens when a ‘Me’ Cycle Big Thinker enters a ‘We’ Cycle? He gets pissed off and passionate, that’s what!

Credit: TedXAcademy Flickr

I saw a great post on a few weeks back that I wanted to share with you here…. it’s about entrepreneur Peter Diamandis.

Most […]

Leanne · December 02, 2012

A couple of days ago, I showed you how Microsoft failed to appeal to the ‘We’ generation in their new promo video for the Windows phone.

Now let’s take a look at one ad that was going viral around May last year…

For a seemingly random company (run by the Flemish government in Belgium to provide public transportation) with a limited budget, it’s surprising […]

Leanne · November 30, 2012

One of the key points we teach in the Pendulum In Action trainings is that for a business to be successful in the ‘We’ Cycle, you have to “choose who to lose”. You can’t appeal to everybody and you certainly shouldn’t TRY to! By attempting to appeal to all ages, demographics and personalities you convey a very diluted message that ends up sounding very ‘Me, Me, Me’.
This kind of generic message was ok in the ‘Me’ Cycle because people cared more about what […]

Leanne · November 24, 2012

When society is going through a ‘We’ Cycle (like it is right now, with the 40 year cycle spanning 2003 – 2043), people hold different values compared to during a ‘Me’ Cycle.

This leads them to look for slightly different things when browsing a company website.

Currently people’s ‘bullshit meter’ is pretty high as they’re tired of the flashy claims and broken promises prevalent in the ‘Me’ Cycle. Remember that time when it was all about the […]

Leanne · November 24, 2012

Do you have an About Us section on your company website? If not, you could be missing out on a huge amount of new business!

You see right now we’re in a ‘We’ Cycle, which runs from 2003 – 2043. This means the general mood in society is focused on collaboration, relationships, and community (as opposed to self expression, individualism and bold claims – which are prevalent in a ‘Me’ Cycle).

So when people go to your website, they’re not just looking to find out what you […]