Bob Hughes · Popular Culture · September 14, 2016
Pendulum in Action, International Tastes, international levels

We all have preconceptions about others. This is at the personal, professional, local and international levels. And we tend to keep those prejudices despite our being aware that we have them.

For example, the French think we Americas are all armed to the teeth with handguns, shotguns, rifles, assault weapons. I’ve told French friends that the only people I know who own guns are policemen. But they don’t believe me. Americans think the French are loopy for banning the burkini, that […]

Michael Drew · Branding · September 13, 2016
The Chicken Little Types of Brand Marketing

In my last post on Pendulum and business we looked at what branding was not, in today’s WE Cycle.

Here, we’ll look at what Roy H. Williams, my co-author on Pendulum, thinks about branding.

To remind you, Roy H. Williams and I developed our Pendulum theory in researching over 3,000 years of human history, cultural changes, literature, the arts, politics over three millennia noting how social trends […]

Michael Drew · The ME Cycle The WE Cycle · September 12, 2016
Pendulum in Action, WE Cycle, ME Cycle, social cycle

As our current social cycle matures – a WE Cycle begun in 2003, which encourages community over self-seeking – we tend to take a good thing too far. As Roy H. Williams and I found in doing the research for our book Pendulum, what begins as a dream of cooperation can deteriorate into a nightmare of accusations and witch hunts, as people begin to blame each other for not living up to whatever it is they decide that society should be.

We noted that this has happened time and time again […]

Bob Hughes · Small Actions Technology · September 09, 2016
Pendulum in Action, small actions, technology, car as energy source, electric cars

The world of automobiles is changing, as everyone knows. More electric cars are on the roads. Self-driving automobiles are already among us, and will become more common as the years roll on. And more and more we’re probably going to depend less and less on gasoline to fill our tanks. In fact, in Norway in 2025, they will no longer sell cars that need gas – all will be electric.

A new development is even more eye-opening: Some electric cars may be able to recharge themselves and then […]

Bob Hughes · Small Actions · September 08, 2016
Pendulum in Action, fresh produce, fresh vegetables and fruits

It’s hard for those on a fixed income to get the fresh foods they want and need, especially in big cities. But thanks to a new initiative by GrowNYC, the nonprofit organization that runs New York’s many greenmarkets, thousands of people may soon have easy and affordable access to fresh produce.

New York has announced the development of the New York State Greenmarket Regional Food Hub, a new $20 million food hub that will be based in a […]