Leanne · 'We Values' · November 20, 2012
Image by Zen Pencils, www.society6.com

Sir Edmund Hillary (1919 – 2008) was a New Zealand mountaineer, explorer and Philanthropist. But most people simply know him as the first person to successfully climb to the summit of Mount Everest. He was was named by Time magazine as one of the Click to Continue Reading…

Leanne · Popular Culture · November 18, 2012

A few days ago,  a guy called Steve Jones posted a link to a blog post on our Facebook wall. He’d read Pendulum, and being an expert on the way popular bands and rock stars brand themselves to achieve success, he saw the connection and wrote about it on his blog.

Here’s an excerpt of his blog post (check out the full article here on Brand Like A Rock Star)…


The career of one […]

Leanne · Popular Culture · November 17, 2012


As one cycle nears an end and another new cycle begins to emerge, people start challenging the existing status quo. It’s during these periods of challenging, questioning and rejecting ‘the norm’ that society really moves forwards with new innovations and development.

You see, most people who create game-changing stuff tend to be Alphas. These types of people are explained more in the Pendulum book, but as a general rule they are people who are ahead of the curve. Early […]

Pendulum Team · 'We Values' Social Trends The ME Cycle The WE Cycle · November 16, 2012

Pendulum will be presented to a group of marketers at Harvard this weekend. It’s the debut there, I’m honored and very excited to be invited to present it.

I’ve been asked to speak about Pendulum and it’s relationship to branding.

Branding. It’s an interesting word. One that has many different meanings and rarely a shared common definition. My co-author Roy H. Williams defines is as merely the sum total of all the things a company says about itself.

What does Pendulum […]

Leanne · The WE Cycle · November 12, 2012

“Responsibility, carried too far, becomes slavery”… have you ever felt this way?

It’s one of those things that we often feel guilty for admitting, but it’s actually very normal.

As we move through the We Cycle, taking on more and more personal responsibility for the world’s social problems onto our shoulders, this feeling is likely to intensify until […]