Bob Hughes · Popular Culture · 3 days ago
Pendulum in Action, alternative reality

“What causes do we not invent for the misfortunes that befall us? What do we choose to blame, rightly or wrongly, in order to have something at which to thrust?” Montaigne, the great 16th-century French essayist, in a piece called “”How the soul discharges its passions on false objects when the true are wanting,” explores a subject all too many of us know nowadays: not wanting to know the truth, but preferring to construct a reason for why something we didn’t agree with or don’t like has […]

Michael Drew · Branding · 4 days ago
Pendulum in Action, branding is standing apart, values of customers, building your brand

In my last post on Pendulum and business we looked at how McDonald’s built a successful, long-lasting brand by speaking to the values of its customers – with an uncanny sensitivity to the public mood. Here we’ll look at what you should to yourself to make yourself known in this WE Cycle.

In a WE Cycle, people tend to value:

• Authenticity

• Teamwork

• Humility

• […]

Michael Drew · Popular Culture · 5 days ago
Pendulum in Action, times may seem bad, times are often bad

It may seem to many that we’re more divided than ever, but the United States has gone through worse times. Let’s look at just one. During the four years of the War Between the States, 1861-1865, an estimated 620,000 to 750,000 soldiers died. This is greater than the combined number of American military deaths in World War I and World War II. On top of that, the Civil War destroyed much of the South’s infrastructure.

Things didn’t get much better during the Reconstruction Era, 1863-1877, […]

Bob Hughes · Small Actions · November 25, 2016
Pendulum in Action, small actions, global day of giving, small acts of kindness

It’s not all Black Friday sales and turkey leftovers. Thinking ahead to the holiday season, and to giving back to others, you might consider taking part in the global day of giving, Nov. 29, which is known as #GivingTuesday.

It’s scheduled to fall on the Tuesday following Thanksgiving in the U.S. and the Black Friday and Cyber Monday shopping events.

Now in its fifth year, #GivingTuesday was founded by the Belfer Center […]

Briana Borten · Creativity in Business · November 24, 2016
Pendulum in Action, serve your clients, WE Cycle, ME Cycle

Cowritten by Dr. Peter Borten

We have a secret weapon for honing your business acumen: get in touch with nature.

It sounds a bit hippie, but it works. You see, in our current WE Cycle, although we’re on the whole more community-centered than in the ME Cycle that ended at the turn of the millennium, technology can keep us more physically isolated from each other and from the natural world. In fact, we’ve entered a unique time when our contact with nature is entirely optional. We’re […]