Roy H. Williams · Invisible Heros · 8 hours 4 minutes ago
Pendulum in Action, invisible heroes

Mom’s off-white Formica table with wobbly metal legs had a charred circle on top where I once set a pan that was way too hot. Mom couldn’t afford a tablecloth to cover it, but whenever she suspected a person might have nowhere to go for Thanksgiving dinner, she’d always invite them to our house and have another hungry mouth to feed.

Thanksgiving, for me, meant a house jammed with people I’d never seen before and would never see again. But each year I saw a whole other America […]

Bob Hughes · Small Actions · 3 days ago
Pendulum in Action, small actions, healthcare system, healthcare program

Everyone knows that the U.S. healthcare system is a mess, despite more people having health insurance. A lot of health plans are increasing rates, and a lot of medical providers don’t take insurance associated with the Affordable Care Act. Too many drugs are too expensive, and too many treatments are out of reach for too many people. And many people are increasingly frustrated that the richest nation in the world makes it so hard to stay healthy.

Now, many doctors are weighing in on the […]

Bob Hughes · Creativity in Business Opportunities · 4 days ago
Pendulum in Action, Art Workshop International, writing course

Workshops are a great way to tap into your creativity so that you shine as an individual. When you have the support of others around you, you can lose your inhibitions regarding your talents, and let your voice be heard.

Some people are shy around others. But even shy people can warm up to encouragement.

That’s what I would love to do with you this summer: help you find your voice and shape your message.

I’m offering a writing course at

Michael Drew · Generations · 5 days ago
Pendulum in Action, targeting generations, shift in generations

You probably know that many marketers still persist in trying to figure out what young people want. Marketers still seem to believe that once you get people while they’re in their 20s or early 30s then you’ve got them for life, in terms of brand loyalty.

But that isn’t the case. Never was the case. And to garget a generation – in this case that ridiculous term “millennials” – is simply wrong.

For one thing, to define a generation by age is ridiculously limiting (not to mention […]

Michael Drew · Authenticity · 6 days ago
Pendulum in Action, authenticity, ME Cycle , WE Cycle

In my last post, I talked about how in the past decade, consumers today place worth on working together for the good of the whole instead of individual achievement. To give you an example of people who have flown in the face of push-marketing tradition, let’s look at bestselling author, entrepreneur and wine expert, Gary Vaynerchuk.

A decade ago, in 2006, Gary started a little venture he called Wine Library TV with nothing more than a flip camera, and a passion for wine. Gary wasn’t […]